Cobble Lane Cured

Charcuterie Specialists

The Brief

Cobble Lane faced a decline in orders from top UK restaurants due to the COVID-19 pandemic. The refreshed website presented an opportunity to target a broader customer base.

The Process

Strategic Analysis and Briefing:Conducted a comprehensive analysis of Cobble Lane’s market position and challenges, identifying the impact of the pandemic on their business.
Collaborated closely with Cobble Lane’s team to understand their goals, target audience, and areas for improvement.
Repositioning Strategy Development:Leveraged our industry expertise to devise a strategic repositioning plan for Cobble Lane, focusing on adapting to the changing economic landscape and targeting new customer segments.
Proposed innovative solutions to overcome pandemic-related challenges and capitalise on emerging opportunities in the market.
Website Enhancement and Digital Branding:Utilised cutting-edge web design principles and digital branding strategies to revamp Cobble Lane’s website, ensuring it aligned with their repositioning strategy and appealed to a broader audience.
Implemented user experience enhancements and captivating visual elements to create a memorable online presence for Cobble Lane, driving engagement and customer retention.
Employed advanced analytics tools to track website performance and optimise digital marketing efforts, resulting in a significant increase in monthly website visitors exceeding 10,000.

Services Provided

Communications
Branding
Development
Social
SEO + PPC

In Summary

Through a meticulous process of strategic analysis, repositioning strategy development, and website enhancement, we successfully navigated the challenges faced by Cobble Lane during the COVID-19 pandemic.

Our expert guidance and innovative solutions enabled Cobble Lane to adapt to the evolving market dynamics, connect with new customer segments, and establish themselves as industry leaders in the charcuterie market.