Papaya

Compliance services

The Brief

Papaya came to us at Up The Road London looking to look at their overall marketing. They needed a complete rebrand, a new website, and a communication strategy overhaul to boost their online presence.

Our mission was clear: increase their social media following, drive more traffic to their website, and generate leads through smart SEO tactics.

With our creativity, knowledge, and digital strategy, we knew we could help Papaya connect and engage with their clients effectively.

The Process

We kicked things off with a full rebrand, developing a sleek new logo and comprehensive brand guidelines that truly represented their vision. We crafted their mission statement and tone of voice to ensure consistency across all platforms.

Next, we built and launched a shiny new website that was not only attractive but also user-friendly. Our website development included a focus on UI/UX design to make Papaya’s offering more appealing to a wider audience.

We then rolled out a robust content strategy with regular blogs and engaging social media posts. Our Instagram efforts paid off quickly, with 1,897 new followers in the first month.

Our work didn’t stop there. We conducted thorough market research, including competitor and audience analysis, to tailor our strategies effectively. We ran targeted advertising campaigns on LinkedIn and Meta, further boosting Papaya’s online presence.

Our SEO strategy has been particularly effective, consistently generating a steady stream of leads and driving continuous traffic to Papaya’s new website.

Services Provided

Full Rebrand
Website Design and Development
Content Strategy and Blogging
Social Media Management
SEO Optimisation
Advertising Campaigns on LinkedIn and Meta
Competitor Analysis
Market and Audience Research
Communication Strategy Development

In Summary

Papaya’s digital transformation was an exciting project with impressive results. The rebrand and website launch gave them a strong foundation, while our targeted social media and advertising campaigns boosted their visibility and engagement.

The campaign has set Papaya up for continuous growth and lead generation. Our comprehensive communication strategy provided clarity, consistency, and impact, empowering their sales team and enhancing their brand presence.

Interested?
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For new business enquiries contact us on
newbusiness@uptheroad.london